Mishca has kicked off a complete brand overhaul and repositioning, which aims to aesthetically appeal to an even wider audience and provide a luxury feel, in line with the brand’s new concept.This calibration is expected to attract a growing customer base, as well as boosting brand awareness. The emerging luxury jewellery brand has lately enjoyed a num-ber of successes, as well as increasing its number of stockist outlets, and appearing on various television channels, as well as entertaining a celebrity following.
The campaign will introduce a new brand promise, concept and different jewellery lines, whilst improving user functionality of its website and brand awareness. The company will change its logo, images, fonts, gift packaging and displays, in addition to its website, and the new brand image will be launched at the International Jewellery London Show in Earls Court in early September 2010, whilst continual improvements will be made throughout the year.
